Case

Asda

Packaging for a multi-use fruit and veg bag, made to replace single-use plastics.

Art direction, Photography, Print design

Facilitator: Carrinet AB

Asda is going hard on single-use plastics across the entire chain, and the plastic that remains in their store brand products is vowed to be 100% recyclable by 2025. This little bundle of three bags goes for the modest price of a pound, and is nudging people towards less wasteful shopping habits.

visual process - the evimeria icon