Evimeria develops a cloud based journal system and communication platform for health care providers. Their marketing department approached me with established brand values and an idea of how they wanted to reposition themselves. The key challenge was soon identified; to find the perfect balance between the humanism of healthcare and the technical robustness of a IT-provider that handles sensitive data. We approached the project carefully with a lot of iterations, and the ideas were tested thoroughly inside the company, across different disciplines. The end result was a brand kit with all the standard deliverables (logos, typography, color scheme) and a manual on how to implement them. It also included some brand images of authentic healthcare workers in real life work environments. Finally, we added a suite of character illustrations that would help to explain their product in a digestible way and a set of "blobby" vector graphics to wrap it all up in a way that makes sense and is pleasant to look at.